Meta Enters AI Image Generation Market with Muse Image

멀티모달 | Wed Jul 08 2026 00:00:00 GMT+0000 (Coordinated Universal Time) | 4 sources

Meta Superintelligence Labs released its first image generation model Muse Image, sparking controversy over its use of Instagram profiles.

Analysis

[Meta Superintelligence Labs] unveiled Muse Image generation model ^[1]^[2]^[3]^[4]

Integrated into Meta AI app
Instagram
and WhatsApp
Coming soon to Facebook and Messenger
Part of the Muse model family replacing the Llama lineup
Internal codename Mango

[Muse Image] equipped with agentic multimodal prompt reasoning capabilities ^[1]^[2]

Reasons through prompts in combination with Muse Spark LLM
Retrieves real-time web context and plans layouts
Intelligently blends multiple visual references
Renders text within images clearly
enabling infographic generation

[Instagram Stories] introduced 30 new AI effects powered by Muse Image ^[1]^[2]^[3]

Launching in the US first before expanding globally
Supports image generation in WhatsApp direct chats
Provides prompt recommendations via preset panels
Includes family photo restoration and claymation character conversion

[Shop Your Room] launched room redesign feature integrated with Facebook Marketplace ^[1]^[2]^[3]

Redesigns rooms with real products after photographing them
Integrates Facebook Marketplace products
Suggests trend-based styles
Allows editing by drawing directly on images

[Instagram @-mention] sparked controversy over automatic opt-in for AI image use of public profiles ^[1]^[2]^[4]

Public accounts are automatically included in AI remix targets by default
Uses others' public photos in prompts via username tagging
AI-generated images are not deleted even after opting out
No notification when one's photos are used

Sources