Meta Withdraws Instagram AI Deepfake Feature
AI 안전 | Sun Jul 12 2026 00:00:00 GMT+0000 (Coordinated Universal Time) | 1 sources
Meta discontinued its Muse Image feature that generated AI images from public account tags after significant backlash.
Analysis
[Meta] withdrew Instagram AI deepfake generation feature [1]
- Discontinued AI image generation via @-mentions of public Instagram accounts
- Part of the Muse Image AI model's functionality
- Removed shortly after launch due to strong backlash
[National Center on Sexual Exploitation] raised concerns about sextortion and fraud misuse [1]
- Pointed out violations of personal likeness rights
- Concerns about weaponization for crimes such as sextortion
- Criticized the opt-out approach for shifting responsibility
[Screen Actors Guild] advised members to opt out of the feature [1]
- Official response at the actors' union level
- Distributed guidance on how to opt out
- Measures to protect likeness rights