OpenAI and Anthropic User Expansion Strategies

API/서비스 | Tue Jul 14 2026 00:00:00 GMT+0000 (Coordinated Universal Time) | 2 sources

OpenAI published a ChatGPT onboarding guide while Anthropic introduced local currency pricing in India.

Analysis

[Anthropic] launched Claude pricing localized in Indian Rupees ^[2]

• Claude Pro at ₹2
• 000/month (billed annually)
• Claude Max at ₹11
• 999/month
• Team at ₹2
• 399 per seat
• No UPI payment support; only card and app store payments accepted
• India accounts for 5.8% of global Claude usage
• the second-largest market after the US

[Anthropic] expanded its presence in the Indian market ^[2]

• Opened a Bengaluru office in February
• Hired former Microsoft India MD Irina Ghose as India lead
• Established partnerships with Infosys and Tata Consultancy Services
• Controversy in June over temporarily suspending non-US access to Fable 5 and Mythos 5 models

[OpenAI] published a ChatGPT onboarding guide for new users ^[1]

• Chat mode for quick answers
• brainstorming
• and short drafts
• Work mode for larger tasks like briefs
• analysis
• and slides
• Projects
• custom GPTs
• and Skills to build repeatable workflows
• Multimodal prompt support including images
• audio
• and files

[ChatGPT Voice] offered voice interface capabilities ^[1]

• Two-way conversational Voice Mode support
• Dictation feature that converts speech to text
• Hands-free brainstorming and document drafting workflows
• Improved accessibility and multitasking support

Sources

• [1] Getting started with ChatGPT - OpenAI Blog
• [2] Anthropic starts localizing Claude pricing for India, its biggest market after the US - TechCrunch AI